My Journalism career began in 1994 as a Music Journalist and I ran a music blog for five years in Canada. HipHossip Canada was endorsed by BET, MTV, VHI and MuchMusic, the four most credible music channels on television globally. I was an active music blogger then later with my public relations degree, I floated a music publicist job representing several now famous artists in the beginning and working with some via interviews or just representation. Examples are Ciara, Drake, Sean Kingston, Di’Ja, BOB, Classified, Nicki Minaj, Knaan, Vital and more.
Many Canadian artists complained that they did not get proper exposure in the USA as compared to
How do you use social media to the max? Everyone is not Jay-Z who tweets 3 times a year and still remains the most successful rapper in the world. He built a brand to get there. While Jay is obsessed about his blog, wife Beyonce is crazy about her Tumblr blog and instagram where you can see her daily activities especially when she’s on tour. Some images are very personal with her daughter Blue Ivy. Beyonce never tweets and has millions of followers. To artists just starting out, start somewhere. Open every platform. Google #HNNAfrica and see my platforms. You need Twitter, Facebook, Google, Instagram, Pinterest, Tumblr or another blog or website, YouTube for your videos, Soundcloud and Reverbnation for your audios
Once you have your presence everywhere, pick easy names and don’t make your handles complicated. Avoid underscores, mix of caps and numbers your fans won’t remember. My amateur artist name is Kesus. I chose @IamKesus on twitter or one can choose @RealKesus if @Kesus is not available. Don’t pick names like @Kesus_Rap.