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Thursday, August 25, 2016

Disgraced Olympian Ryan Lochte gets new endorsement deal with Cough drop maker #HNNImpct

Despite losing deals with Speedo, Ralph Lauren and other high-profile brands after fabricating a tale about getting robbed at gunpoint during the Rio Olympics, the Olympic swimmer is getting back on the sponsorship wagon, this time with cough drop maker Pine Bros. Lochte will appear in a television commercial and print ads for the company.

"We all make mistakes, but they're rarely given front-page scrutiny," Pine Bros. CEO Rider McDowell said in a statement. "He’s a great guy who has done incredible work with charities. I’m confident that Pine Bros. fans will support our decision to give Ryan a second chance."

Pine Bros. has been known for some off-beat marketing campaigns. In 2014, the company picked up Martha Stewart, ten years after her own fall from grace, for an old-fashioned, testimonial-style advertisement that aired during the Golden Globes and raised more than a few eyebrows.

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