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Sunday, May 22, 2016

Why YouTube and Music is an UNEASY MARRIAGE #HNNMusic

Adele's 25 was one of the best-selling albums of all-time and she, along with other British artists, had a record share of the global music market.

More music was consumed in all sorts of ways, from streaming video and audio to good old-fashioned vinyl.

There was just one problem - money earned from sales and streaming actually fell. And the industry knows who it blames - YouTube.

The trade body the BPI has released its annual compendium of music industry statistics - and is using the opportunity to throw a few rocks at Google, the tech company it has long blamed for many of its problems.

Years ago, the prime cause for complaint was that the search firm did nothing to dissuade users from finding illegal copies of music rather than paying for the genuine article. Now the focus has switched to YouTube, which has become a very popular way for millions to access music.

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